Naming Matters

Naming Matters is a brand automation platform that revolutionizes the naming and branding process by offering tools to create and evaluate names for new companies and products. The platform utilizes algorithms, natural language processing, and advanced search techniques to rate, rank, and visualize names that are similar to the user's, helping to avoid risky namespaces. Founded in 2015 and headquartered in Wilmington, Delaware, Naming Matters serves sectors that require naming and branding services, including creative agencies, law firms, and businesses seeking new names. The company was founded by SB Master, a pioneer in professional name creation with over 30 years of experience.