Plausible Analytics

Plausible Analytics is an open-source, privacy-focused web analytics platform designed as a lightweight alternative to traditional tools like Google Analytics. Developed and hosted in the EU, it offers a simple, intuitive dashboard that provides essential insights without the complexity of layered menus or custom reports. Plausible operates without cookies, ensuring compliance with privacy regulations such as GDPR, CCPA, and PECR, and does not collect personal data, thereby eliminating the need for consent banners. Its lightweight script enhances website performance by reducing page load times and carbon footprint. Key features include goal and event tracking, UTM campaign analysis, real-time dashboards, and seamless integration with platforms like WordPress and Google Search Console. Trusted by over 16,000 paying subscribers, including notable organizations like Harvard University and the Scottish government, Plausible emphasizes transparency and user control, with its source code publicly available on GitHub.